Exceptional: the resources of the Diageo plc corporation that are not used by another company are known as exceptional. Scarce and valuable assets grant much competitive benefits on the business. Reference list: Constantly mention the references on the closing phase of one's study and generally provide trusted resources. Appendices: Mention https://lanetdmxs.liberty-blog.com/33382281/the-smart-trick-of-harvard-case-study-solution-that-nobody-is-discussing