Companies need to design their organization functions that has a whole-channel eyesight to get the longer term Chinese customers who are becoming increasingly subtle and multichannel. The biggest e-commerce company in China, Alibaba, has introduced a rising chain of cashless supermarkets contrary to anything at all from the US. https://www.madjor.com/insight-article/top-branding-agency-how-madjor-redefines-brand-experience-globally-dbf34